Our Cause

Support Mental Health and Suicide Prevention

Fükitt is more than just a brand—it’s a catalyst for change, which is why we proudly support Start Day One, a nonprofit founded by Fükitt’s creator, Ricardo Zulueta, with a proactive approach to mental health and suicide prevention. While many brands focus on treating symptoms, Start Day One emphasizes changing perspectives before people hit their breaking point.

Fükitt products are worn as a reminder that life’s challenges are meant to be faced head-on and that mental wellness starts with the decision to live with intention. We support and raise awareness for mental health and suicide prevention, making sure our message doesn’t just stay within the realm of fashion, but extends into real, life-saving conversations.

Our TEAL color for branding represents suicide prevention, and through our community outreach and collaborations, we aim to raise awareness and help change lives. Fükitt’s message of bold decision-making and action has resonated with many people who’ve credited the brand with helping them prevent their own suicidal tendencies and find hope to keep going.

We're proud to partner with Start Day One, a nonprofit dedicated to mental health awareness and suicide prevention. Because we understand that sometimes, the bravest decision is to reach out for help.

Together, we help people stay resilient, face challenges, and take action to overcome mental health struggles—before it’s too late.