Every once and a while, we meet someone who is trying to work through something. Something that seems so surreal, none of us can even think about going through. This something in particular, I cannot disclose, however, I can tell you that it is nothing like any story I've heard before. When someone is forced into a situation, beyond their control and they have to literally make a life or death decision, in a split second, their life and their families lives are forever changed.
When we met, it was through a mutual friend, and they just stopped by the booth just to say hello. After speaking with them, and telling them what our brand was about and what and why we do what we do, they seemed to "get it" and walked away with smiles and I'm guessing a different outlook on certain things.