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Mission Statement, Thinking Out Loud -

On this episode, I discuss the birth of our mission statement and how we came up with our mission statement for our brand. It's very important to have a mission statement because it explains and provides your purpose for your brand or company. Everything you do should follow this mission to prevent yourself from losing your focus.

We actually started out as a website and then eventually evolved to become a clothing line. I intended to just provide content online for people to enjoy and show ourselves having a good time and just hoping that people will be entertained by our experiences. As a young dude, I was visiting different college campuses on the East Coast.

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