Why give the gift of Inspiration?


We have been telling our audience at events to give the gift of inspiration because you truly never know who might need it. We have a picture of Robin Williams associated with this message because I'm betting that most people would have never guessed that he would have any suicidal tendencies. Because we always believe that if we can achieve fame and fortune, then we would finally be happy.

I know that I'm also at fault with this kind of belief. I still find myself stressing about not reaching goals or comparing my brand with bigger brands, which is a self-inflicting problem that we all do to ourselves. Most of the time we are unaware that we're doing this and then we find ourselves complaining, stressing and then getting depressed. Nobody is immuned to this trait because it is part of our human nature.

I used to explain my brand very differently in the past. One day, I was at home feeling very frustrated and stressed out about things going on with the business and personal life. It snowballed with my complaining about every single thing that was annoying me and saying, "Why the fuck does this shit always happen to me?!" I'm sure most people can relate with that statement.

All of a sudden, I'm working on my brand and organizing the apparel and I felt like a big hypocrite. I said to myself, "Who the fuck am I to tell people to stop complaining if I'm doing it myself?" I got even more depressed and agitated because I started questioning my life.

But then, after looking at my apparel with the motivational quotes, I began thinking about my mission and discussing it with myself in my head. I realized at that moment and said, "Wait a minute...if I own a brand where I inspire and motivate people to live more...and I'm complaining...then how the fuck are normal people supposed to do it?"

That's when I came to the conclusion that it's impossible to live life to the fullest but that it is an important element of life. It is just human nature to take life for granted but we need to experience the bad in order to appreciate the good. We just need to get reminders to have more gratitude and realize that challenges is what makes the story of our lives more exciting.

It's ironic because we actually end up living life to the fullest more by being more aware of this. This is why we are asking people to give the gift of inspiration. Just like you and me, nobody is going to tell you all the bullshit that are going through his or her life and we're never going to know who might be going through a very difficult time. Even when we do know, we feel awkward giving them sympathy. But it's not awkward to give them inspiration indirectly.

From our experience with talking to hundreds of people, we know that suicide will always come unexpectedly...if it didn't, then we would be able to prevent it all the time. We're not telling you to give inspiration to suicidal friends and family. We're asking you to prevent them from complaining, which leads to depression and can escalate into suicidal tendencies.

If you're reading this, we'd like to thank you for being here to maybe support our brand and our mission. I hope you've gotten a little bit of inspiration today. I hope you have a great holiday season!

Sincerely,

Ricardo J. Zulueta, Jr.
ceo@fukittclothing.com

 20% Discount Code: HOLIDAZE2015
Expires Dec. 16th


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