So, we've been entertaining with the idea of incorporating some kind of designs with local loyalty towards teams and colleges by using colors. Some of our fans and supporters have actually suggested similar ideas so we decided to give it a try. Anyway, we've decided to test the idea by creating the NFL Theme edition. I actually don't even have a favorite NFL team but as Joe Dirt said in the movie, "it's not what you like, it's the consumer."
We've created some designs already for some of the NFL teams; Ravens, Jets, Eagles, Giants, Steelers, and Dolphins. We have received some really great responses to our designs! As we kept brainstorming about the NFL Theme Edition, we realized the potential advantage of catering to the millions of loyal fans for each team. Advertising mediums, especially Facebook, allows us to target to only specific fans for each team.
We're making sure we're not deterring from our mission of inspiring and motivating people to live life without regret and accept challenges worth the risk by incorporating that message into the designs according to each team. We do not use any of their trademarked logos to prevent any kind lawsuit from infringement laws.
I definitely find it pretty difficult trying to apply some kind of positive concept attached to each of these designs...but I've been lucky so far! You can check out the pictures for the NFL Theme Edition designs on our Fukitt Facebook page.
We're probably going to implement a pre-order system for these designs as a start. We're going to integrate a Groupon-style of crowdsourced or group-buying to give our fans and supporters a deal only if they spread the word to enough fans to buy the same shirt. We plan on launching this in September.
Well, if you're a fan of a NFL team, we hope you like the design we create for your team! I look forward to hearing some feedback...