Suicide Prevention Day 2014

Suicide Prevention Day 2014 with Fukitt Clothing
For the past couple of years, we have been spreading awareness about suicide prevention to hundreds of people we encounter at different events.  As we have mentioned to most of you, the reason we have been more determined to spread the awareness about suicide is because we realized that it is still very taboo and that people who have been affected are very uncomfortable discussing this issue.  A couple of years ago, we were donating to a local Suicide Prevention organization...  Here's a quick dialogue we had with them:

 "We would like to donate towards your organization.  How do we go about doing that?"
SUICIDE ORGANIZATION: "What do you mean?"
FUKITT:  "You know...donate...give you money?!"
SUICIDE ORGANIZATION:  "Oh, we know what donate means.  We've just never had that done before."

We were so surprised by this situation that we realized that it's because nobody wants to talk about it.  I know this because my family did the same thing when we lost my oldest brother to suicide.  We didn't want to discuss how he passed away and people were uncomfortable asking, "What happened?"  Everyone knew the cause of death but no one mentions it to us.  I'm sure they discussed it among themselves.  I guess we just see suicide as such a shameful act and we thought that if we don't talk about it, we can maintain some sense of honor for my brother.

Anyway, after experiencing that situation with the Suicide Organization, I decided that I really need to talk about suicide more...  I was very hesitant at first and it actually felt very awkward discussing my brother's death with strangers.  I even started associating Suicide Prevention Awareness on all of our marketing documents such as cards and posters.  As we began doing this, we came across so many people opening up to us about their experience with suicidal attempts or their associatioin with people who have committed suicide. There are so many people who have been affected by suicide that I gained even more motivation to spread awareness.

Our mission is to inspire and motivate people to live life without regret and accept challenges worth the risk.  We believe that this message encapsulates the appropriate mindset that can truly help people live better lives.  Eventually, I started evaluating this stigma associated with suicide and the lack of support that it gets.  In the past, people who developed sickness from cancer was also very taboo.  No one felt comfortable letting people know about their illness and they didn't want other people's sympathy.  Today, people are more comfortable in asking for help and they even immediately attempt to raise funds to fight their illness with a cure.

One day, I found myself thinking about this...  Why aren't people who are suicidal, or just simply depressed, attempting to get any help from their friends and family?  I believe that one of the reasons is that we've been taught throughout our lives to be "strong" that we don't want people thinking that we are weak.  When was the last time you asked your friends or family for help by saying, "Hey, can you just give me some quick motivation because I'm really getting depressed with my life because of some personal shit that I really don't want you to know about?"  I think the main reason that it's difficult to prevent suicide is because to that individual, suicide IS THE CURE, so why would they want you to help prevent it?

I chose to spread the message, "Embrace the pain to enjoy the pleasure", to help those who are going through some kind of emotional stress to realize that being sad is a necessary, but temporary, emotion to progress in our lives.  Most people who get depressed are those who can not accept, but more importantly, embrace their pain and suffering.  Santina Muha, a friend of ours, once said, "Life is beautiful. It's not perfect."  People spend so much time fighting or denying their feelings instead of accepting their situation and experiencing these crazy emotions to deal with their situation for progression.

For example, we all have friends who have lost partners in a relationship from a break-up.  They try to act "strong" by going out and "having fun".  But what they really need to do is to cry for a while.  I've gone through heart-breaks and I cried like a little bitch!  Eventually, I had a better perspective on my situation.  I realized that I really missed them because they mattered to me and that I'm supposed to be sad.  I was even able to change my mindset and realized that if I really did love that person, then I should support the decision because I am not the right person to make that person happy.

You need to realize that it is okay to be is okay to cry...because it's the only way you'll be able to move on and feel better.  Stop trying to deny these feelings when ever you are going through hard times or experiencing a loss.  Admit that this kind of shit can happen to you...BUT DO NOT LOOK FOR A REASON!  You simply need to realize that these situations simply happen...but these things happen to help us take our lives less for granted so that we can enjoy it more!

So, please...spread our message...don't feel awkward about discussing suicide with friends and family...because you never truly knows who might need some kind of inspiration.  Thank you for all the support.

Ricardo J. Zulueta, Jr.
CEO/Founder of Fukitt

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